Pay Per Click

PPC is a type of internet advertising wherein marketers are charged each visitor clicks on one of their ads. It's basically a means of purchasing visitors to your website rather than trying to "earn" them organically.Search engines and social media networks are the most common providers of the pay-per-click model. The most prominent PPC advertising platforms are Facebook Ads,Google Ads and Twitter Ads.The pay-per-click strategy relies heavily on keywords. Online adverts, for example, only appear in search engines when someone searches for a keyword relevant to the promoted product or service. Companies that use pay-per-click advertising models must therefore analyse the keywords that are most relevant to their products or services.

Advantages of PPC:
  • You only have to pay for the visits that you get.
  • You have a tonne of information regarding the ad's efficacy.
  • Possibilities for good improvement.
  • The adverts are seen by the appropriate individuals.
  • You have complete control over your finances.
  • You have full control over when and where your ad appears.

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